Google ADS Ad Scheduling and Optimization

It is of great importance that the ads are organized effectively and published at the right time intervals. Thanks to Google ADS ad scheduling, you can ensure that your ads are published in the time zone you have previously determined.

For example, let's say you want your ads to be shown between 11:00 and 15:00 on weekends. You can determine the display time of your ads by setting the ad schedule to those time zones. Google ADS ad scheduling and optimization allows you to effectively manage your budget as well. For example, if your ad started to run at 00.00, the budget you allocated for the ad might run out like 11:00. You may not get enough efficiency as the advertisement is generally shown at night.

However, if your ad runs at the time intervals you choose, you can reach more people with the same ad budget.

How to Determine the Best Time for Advertisements? 

In order to increase the efficiency you will get from the advertisement, you need to correctly decide at what time intervals the product or service you will be promoting should be shown. When scheduling Google ADS advertisements, you should pay attention to the following points: Beforehand, you should try a few times to determine in which time period your ad gets more interaction.

For example, a cosmetic product may receive interaction between 15.00-17.00, while a cleaning service advertisement may receive more attention between 11.00-13.00. In addition to the time interval, it is useful to determine which day you will receive more feedback. For example, if people who shop online usually do their shopping on the weekend, posting your product ads on Saturday or Sunday will provide a more effective result. By paying attention to these points, you can practically learn which day and which time interval is more suitable for your company's advertisements. Publishing ads with a small budget and observing until the time is determined will allow you to reach the most accurate result. The time interval that is productive for your company may vary depending on time.

Therefore, you should regularly analyze your ads and change the time intervals if necessary.

 How to Adjust Google ADS Ad Time Adjustment?⁹⁸

First of all, you should prepare the contents of the advertising campaigns you want to publish. Here are the things you need to do via Google ADS : First, log in to the campaign you want to schedule, Then click on campaign settings, Select Advanced settings, Click on the "Start and End dates" setting in the advanced settings, Finally , click the edit button, enter the date you want and save it.

With the Edit option, you can make various adjustments related to your ads. When you click on the time range column, a small box will appear where you can select the time range. When you write the hours you want in the box and click the add button, you will set the ad time. If you want your ads to be published in more than one time interval, you can write and save the hours you specify by clicking on the Add another time interval section.

Who Should Use the Google ADS Ad Timing Tool? 

Every company that wants to use advertising tools in the most efficient way should definitely use Google ADS advertising timing tools. Especially businesses that serve at certain times of the day should make advertisement time adjustments. For example, it wnnould be more beneficial for a company that provides cleaning services between 08.00-17.00 to publish its advertisements at the same time interval. Failure to set the time correctly will pave the way for you to lose your potential customers.

For example, if the ad is displayed at 19.00 and your customers call your company to take advantage of the service, they will not receive a response. If your ad is displayed during working hours, you can communicate effectively with customers and easily sell your service. Points to Consider in Google ADS Optimization.

While you can use SEO compliance to improve your website, you can use many methods to increase domain authority. The common point of these methods is... People who want to get efficiency from ads should also pay attention to Google ADS optimization. Even a simple mistake made in this regard can cause your advertising budget to be wasted. Here are the points to avoid when optimizing Google ADS: Incorrect Google ADS account structure Inefficient and incorrectly chosen keywords low quality score Ignore the search terms report Mismatch types If you avoid such mistakes, you can evaluate your advertising budget in the most efficient way. It is possible to get help from various SEO tools when choosing keywords. It would be useful to examine the search terms report in detail and plan your advertisement accordingly.