Facebook Business Checklist
Facebook is one of the most used social media platforms today. Facebook, founded by Zuckerberg in 2006, has been one of the most important areas in which we communicate with each other. Of course, this channel, which has more than 2.8 billion users, has also become important for businesses. Would you like to reach your business to more people with Facebook Business ? If you answer “yes”, you can continue reading our content.
What is Facebook Business?
Facebook Business is a portal where you can advertise your business and share your posts. With advertisements, you can promote what your company is and what it does. This makes it easier for you to reach your potential customers. You can also find the opportunity to remind your current consumers of yourself. Thus, you can increase customer loyalty.In short, having a business page is essential for your business to thrive.
Facebook Business Page
There are a few things to consider before creating your page. First you need to think about what you want and set your goals. You can have various purposes such as recognition of your brand, increasing your site traffic. It will take you one step closer to achieving what you want to set up your page according to them. Because a good plan is the first step to success.
Your second step is to analyze your competitors. Our world is now in a huge competitive area and your business needs to know its competitors well in order to survive. You have to pay attention to what they do and what they miss. Thus, you can be one step ahead of your competitors in your work.
Finally, consider what your customers expect from you. Many content such as information about your products, videos, images can take their place in this category. Again, you can promote your brand using a little bit of everything.
Remember, the customers you address are very important to increase your sales. Now we will talk about how to create your Facebook Business page. At this stage, you can be sure that you will get a lot of information.
How to Create Facebook Page
First you need to create your Facebook page. This area asks for the following information:
- Page Name
- Job category
- Explanation
After these processes, you can create your page by clicking the "Create Page" tab. It has also prepared some guidelines for the Facebook Business page.When choosing your business name, you should choose the ones that comply with these guidelines. Otherwise, your page may be removed or restricted by the Facebook administration.
Give importance to the aesthetics of your page You've created your page, but it doesn't end there. The image of your page is very important to make a good impression. This will attract the attention of your customers and their first impression will be positive. Of course, there are some actions you need to take to get enough attention for your page.
We can rank them as follows:
You have to create a username and get yourself a suitable domain name. In this way, you can enable your customers to find you easily between different platforms.
You need to add an image. You will most likely put your logo on it. But here you need to make sure that Facebook's round frame does not cut the image.
The cover photo is the first place people who visit your page notice. That's why you need to use an impressive image of your brand. The optimal size is 820x 312, but on mobile you should make sure it looks good on all devices as 640x 360 is cropped.
You need to choose templates to categorize your Facebook business page.
Focus on what your customers want when choosing templates and tabs. You can add many tabs such as the discounts page, the deals tab. You can prepare your Facebook Business page accordingly.
Thus , you can increase your sales by attracting your customers to your e-commerce site. This means that you can reach higher amounts after a while.
Upload Your Content If you have done the above, you will have a perfect page as you wish. But now everything is just beginning. It's time to promote the product or service you sell by sharing your content. First of all, you need to make a short explanation. Here you can talk about when and how your company was founded. But you must remember that you only have 255 characters. Keep your explanation short and be sincere.
Another section is the “About” section. Here you can mention your working hours, contact information or where your business is located. You can also share the link of your website in the about section.
In short, this section is an area where your customers can find what they are wondering about you. Add a “ call to action ” sentence at the top of your page . This way, you can make it even easier for your customers to contact you.
You can also enter your number to be contacted at the bottom of your cover photo. Also, if you have other platforms, don't forget to add them. Have your Instagram, Twitter or LinkedIn profiles on your Facebook Business page. To do this, you must go to the settings section and select other platforms from the menu on the left.
Share Your Page With Your Partners
If you only manage the page, you can skip this step. But if you have a team, share your page with them. Thus, you can manage your page more effectively by giving them roles. The roles you can give to your colleagues can be listed as follows:
Admin: Someone who can manage everything on your Page. You are actually an admin because you created the page.
Editor: You can add and edit content on the page on the page, create ads, send messages and access who made which comment.
Moderator: Can see and reply to comments within the page. Again, they can also see who created the posts and delete them. It can also access statistics.
Advertiser: Can see who created the post and can create Facebook ads.
Analyst: Can see who created the posts and analyze your Facebook business page.
You act much more professionally when managing your Facebook Business page with your team. Because dividing your business allows you to create a more effective business process. It will be very difficult to manage your page alone, especially if you have a large business. In fact, working with a special expert for Facebook management will provide you with more effective results.
Build Your Program
It is very important to be consistent on your Facebook page.Therefore, you need to create a schedule in advance. You can include various elements in your content. Think about what your customers expect from you and prepare your content accordingly. You can share many content such as product information and news with your customers on your Facebook page.
After a while after sharing your posts, you can see how the effect is. With the analysis you will make, you can plan how you will follow in the future. But without sharing your content, you won't know what kind of reaction you will get from your customers.
So publish your first post and wait a bit. What you need to do is to add your posts and write the explanations on it in an appropriate style.
Engage Your Audience
After creating your posts, your potential or current audience will contact you. Maybe he will comment on your products, maybe he will write to you from Messenger. Follow them and never forget to respond. Because a solid relationship with your customers will also enable you to gain new customers.
In addition, your current consumers' trust in you is renewed and their loyalty increases. On the other hand, you can manually communicate with your customer. But this can be quite tiring especially if you have other channels. There are many tools in the internet world to help you with this. With these, you can respond to your customers on all your social media accounts. If you only have a Facebook business page, simply use the Facebook business response assistant. Facebook Business Reply Assistant includes messages that you can automatically send to your customers.
For example, you can tell your customers that you will respond quickly. Thus, your customers who want to contact you do not have to wait too long. Getting an immediate response will also make her trust you. In this way, you can focus on the posts you will share on your Facebook page and the content you want to realize in the future.
What are the Facebook Business Benefits?
Facebook has been used by too many people for a long time. 2.5 billion is not that little. You can turn this into a great alternative with a special page for your business. You can both maintain your current target audience and find new customers. This will turn into a great advantage for you over time. With Facebook Business , you can create your content and promote your product or service.So you appeal to people who need you. Your new audience will first try to get to know and trust you. You can achieve this trust by communicating with them.
In the future, there will be people who see your ads and visit you. Thus, the sales of your products will increase and your profit rate will increase.
Creating a Facebook Audience
When determining your target audience, you need to pay attention to three elements. These; custom audience, lookalike audience, and saved audience. Among these, the special audience has a special importance for your business. They are usually people who have viewed your page and tend to be leads.
In addition, when you know your specific target audience, it is important to work on them. A lookalike audience is also made up of people who are similar to your custom audience. You usually study your specific target audience and work towards them.
In the meantime, a new audience emerges where you may need your products. This is called a similar target audience, and they are people who may need your products whether they visit you or not. The recorded target audience is the audience that consists of the data recorded by the people who use Facebook. By paying attention to these, you can narrow your target audience even more.
Creating ads on your page, especially with Facebook Business , is a great option to reach your target audience. You can always achieve to be better by enlarging your potential with your brand.
With Facebook Business , you can easily do this. You can share posts or create ads on your business page that you will open. In this way, you will also be able to attract the attention of your target audience. People who visit you can also buy your products by logging into your e-commerce site. This means you earn more. Of course, you should not forget the points you need to pay attention to with your team for the growth of your company.
