Top FAQs About Google Ads

In order to increase the sales of your company, advertising on Google with Google Ads is one of the most accurate strategies you can choose. You can place ads that are suitable for both your industry and your potential audience. In this context , we will give you information about the most frequently asked questions about Google Ads .

What is Google Ads?

Google Ads is an advertising service that allows you to advertise almost anywhere that Google can reach. It is especially important for your sales on your e-commerce site. Because Google is the most used search engine in Pakistan and in the world. Users, that is, your potential customers, search most on Google to find the product or service. Google Ads helps you show up in searches for your product or service on Google.

In addition, since it is measurable, you can see the effect of the ads you place. In this way, you can make better plans for your future ads. However, there are some things to consider when creating ads.

For example, first of all, it is necessary to have knowledge of how Google Ads works. 

How Google Ads Works

Knowing how Google Ads works before you advertise gives you a huge advantage. When you create an ad with Google Ads, you spend per click according to the determined budget. In addition, based on the allocated budget, your ads come to the fore. In this way, you can reach your target audience faster.

How to Create a Google Ads Ad?

To advertise, your priority should be to identify your target audience. You should also know your customers well. After you have decided what the goal of your business is, you can follow the steps below: 

You must first create an Ads account. 

You must determine your keywords to advertise. 

You must determine the settings of the ad you will give. 

You should prepare your ad text and it should attract the attention of your customers. 

You have to set the arrival page and add the conversion codes there. 

You must determine your budget, and for this you can look at your competitors' budgets. With the above works, you can make your website or e-commerce site stand out. In this way, it is possible to reach your target audience much faster. Thus, an increase in your sales and profits can be observed over time.

What are the Google Ads Ad Types?

Google Ads is not just a place to advertise with a text or image. On the contrary, it offers you much more than that. Ad mockups can contain many elements such as audio, images, and text. In this way, you can prepare your ad in accordance with your target audience. Let's talk about the most curious types of ads for Google Ads questions : 

1. Search Ads 

Search-heavy ads, the most used ad type, show results on the search engine page. It is the type of ad that you can access via text while reaching your target audience. Quality content written with the determined keywords will rank in the search engine. With a quality SEO work , you can get effective results in the future. 

2. Shopping Ads

These are the advertisements that enable the products or services on your e-commerce site to be delivered to your customers in the shopping tab. You must create a Google Merchant Center account for this ad. When you add a description, image and price here, it will show what you sell in searches. You can increase your sales by determining a strategy suitable for your target audience for shopping ads. 

3. Remarketing Ads

Remarketing ads are a working model that increases the value of your brand and reminds your users of your products. Thus, you can remind yourself by reaching people who have shopped from your site before. Because the ads you give will appear in front of your customers again on Google or websites. After reminding yourself, your customers are also likely to shop from you again.

4. Display Ads

 Display ads, on the other hand, are the types of ads that you can give as a visual source. This advertising model can be preferred to reach the right target audience. Because these ads reach users in places such as Youtube and Gmail. Therefore, your ad will appear on platforms that your target audience frequently uses. This allows your customers who visit your site to buy your products. It would not be wrong to say that it is one of the most important advertising models. 

5. YouTube Ads

One of the most preferred platforms of recent times is YouTube. It is also one of the most suitable areas for advertising. Your customer can see your ad while watching videos or listening to music on YouTube. At the beginning of the video, a place is reserved for your ad on the side of the video. Again, YouTube videos can be made as skippable or non-skippable ads.

 How to Make Google Ads Payment?

You can pay with your credit or debit card by wire transfer while creating an ad. You can also create automatic orders for your ads to be shown regularly. You can also make a manual payment at regular intervals. Thus, your ads appear in front of your customers according to the determined budget.

How Many Days Are Ads Published?

One of the most frequently asked questions about Google Ads is how many days your ads are published. The ads you prepare are published with a daily expenditure. In other words, the budget allocated on a daily basis is transferred to the next day before it is completely exhausted. When your budget runs out, the advertisements end. 

What are Google Ad Prices?

Click-through costs for ads vary by keyword and by many factors. Conditions such as the strength of the advertisement, the industry, and which advertising model you prefer change the prices. Google advertising costs can be listed as follows: 

Cost per click: Fees paid when the ad is clicked. 

Cost per view: You are paid when your ad is watched for 30 seconds or more. 

Cost per acquisition: Paid when you fill out a form on the site and make a purchase. 

Cost per thousand impressions: Payment is made if the ad is shown thousands of times. 

In addition, ads are charged according to the click-through rate. That is, if you have ads that do not appear, there is no payment for it. Since it is a completely transparent system, you can also track how many people viewed your ads. This is a very important situation for your strategies.

Is Google Ads or SEO Effective?

Google Ads questions are whether Google ads or SEO studies are effective . It is possible to say that both are important for this. However, it is important how your current brand and site is. Because if you have created a new site, your site may be weak in terms of SEO. Because SEO studies show results over time.

If you have just set up your site, Google Ads ads will benefit you more quickly. However, as we have just mentioned, both are very important studies for the awareness of your brand. For this reason, Google ads and SEO studies should be carried out synchronously to get more effective results. With the right plan, you can see the difference in your brand. 

Is Using Google Ads Advantageous?

Undoubtedly, another issue that is among the most curious about Google Ads is the advantage of Google ads. We must say that advertising with Google Ads will give your brand a great advantage. If you wish, let's list them as below:

• It makes your website visible. 

• You can connect your audience to your brand. 

• You can make your brand even more recognizable. 

• With an accurate competitor analysis, you can stand out from your competitors. 

• You can provide organic traffic to your site where you list your products. 

• You can reach your potential customers quickly.

In addition to all this, we should also say that Google ads are budget friendly. Because you can scale your earnings according to the budget you have allocated. Again, you can stop and start ads whenever you want. Thus, your ads become more visible according to your own plans.

Can I Increase My Sales with Google Ads?

It is possible to give a positive answer to this question. Because the given ads appeal to your potential customers. Naturally, your customers search Google by typing words that suit their needs. If you choose the right words, you will have pinpointed. Thus, potential consumers can reach your site and shop. That is, an increase in your sales is also observed.

We have included the most frequently asked questions about Google Ads in detail for you. If there are topics that interest you other than the ones we mentioned, you can share your ideas with us as a comment.