What are Google Ads Image Extensions?
Google Ads image extensions are a feature available to site owners. Thanks to this new feature, an image extension can be specified in addition to the title, site URL and description that will appear in Google search results. The results of the statistics show that the users show more interest in the advertisement presented with a well-chosen visual and the probability of clicking increases even more.
This innovation, which immediately attracted the attention of advertisers, seems to have pleased both parties. While users have more information about what they will encounter before they enter the site, advertisers are happy to reach more people.
Google image extensions are not only an innovation that advertisers look forward to, but also a useful feature for searchers. It is very important that it is accessible to everyone since March 2021. Google is a search engine that attaches great importance to using the features it offers and optimizing sites accordingly. If you're wondering how useful image extensions are and why you should use them, keep reading.
Why Should You Use Google Ads Image Extensions?
The first requirement to build a site with high user traffic is to optimize your site in line with Google requests. To do this, one of the most important things you need to pay attention to is to use a visual material that is relevant to the content. Because visuality is the biggest factor used to keep the reader's focus from getting distracted. Apart from this, users prefer sites that express an opinion that they can obtain before entering the site over a site that does not display their product.
In fact, image extensions are a proof presented to the customer. Using image extensions is very important for the following reasons:
Google adds new features to its users as a result of its analysis. Naturally, he wants to use these features. Because Google knows that these add-ons will attract the attention of the user, so if you use this feature and increase the traffic on your site, Google will make a profit from this situation. Therefore, it will make you stand out in the search lists.
Visual material attracts user attention. A carefully chosen image extension will take you further than you think.
When you add image extensions , your result will take up more space in the search list than others. You will be ahead in this race, especially against sites that do not use this feature.
By using informative text about the picture, you can maximize it thanks to this effective weapon. A relevant description and a non-nonsense image will give you another step in user confidence.
Using the Google add extension option means a cycle you'll want to get into. In this triangle, both you, your users and Google gain an advantage. But how can you use this innovation?
Features You Must Provide to Add Image Extensions
If you want to use image extensions to become a successful advertiser, there are a few conditions you must meet. Google wants you to provide a few items on this subject in order to prevent fraudulent acts. These conditions are:
You must not have committed a serious violation of Google policies before. You are not deprived of this right if you have a clean record of Google policy violations. To be more cautious, you can review the updated and complete list of Google penalties post.
You must have an account in an eligible industry or sub-sector. Sectors or sub-sectors related to sensitive and obscene content are not acceptable. It is undesirable for people of all age groups to encounter unwanted content in a medium that must be navigated.
It is mandatory to have a Google Ads account for more than 90 days. Newly opened accounts are not considered trustworthy. An important condition as a kind of bot account elimination tactic.
Your account must contain active campaigns. You must have an account with search campaigns that you already run and active campaigns. In this case, it is very important to have up-to-date activities in your account.
Rules for Uploading Image Extensions
Except that your account has verified the terms in accordance with Google policies, there are some situations that you should be careful about the image you upload. If your Google Ads account meets the necessary conditions, the next step you should pay attention to should be about the image extensions you will upload . Here are the rules to consider when uploading image extensions:
The image extension must have text-related content. If the Google algorithm understands that you are going to upload an irrelevant image, it will not accept this action.
You cannot use sensitive content. Inappropriate images will not be allowed on a list used by people of all age groups.
You are allowed to upload a maximum of 20 images. It is not possible to upload more.
The size of the file you will upload must be less than 5120 KB.
PNG, JPG, and static GIFs are accepted file types.
The ratio of one of the images you upload must be 1:1. Firstly; focus on loading this ratio, if you want more 1.91:1 ratio is also ok but this ratio is not mandatory. If you don't want to crop the image , you can place the image you want in the middle of the hollow square PNG.
Image extensions resolution should be at least 300×300 for 1:1 ratios, the recommended value is 1200×1200. For images with a ratio of 1.92:1, it should be at least 600×314, the recommended value is 1200×628.
If the image you will upload meets these conditions, you can perform your transaction. Remember, when you upload the image, you confirm that you have all legal rights to the image and that you have permission to share it with Google. If you agree , you can learn how to add Google extensions.
How to Create/Remove New Image Extensions?
If you provide all the options, you can perform the next operations without any problems. The steps you need to do to handle adding new Google extensions are very simple. You can easily reach the result by following these steps:
- Sign in to your Google Ads account.
- From the page menu , follow Ads and extensions > Extensions.
- Click the blue plus symbol and click Image extension.
- Select the Insert menu and choose Campaign or Ad Group.
- Then choose an image source.
- Select one of the “Browse website”, “Get” and “Recently used” options.
- If your picture does not fit the desired proportions, you can crop it according to the dimensions.
- You can see the preview on the right and rearrange accordingly.
- Click on the Picture summary card among the titles.
- Select the image extension you want to delete.
- Click the “Remove” button on the table toolbar and finish the process with the “Confirm” option.
What is the Cost?
So, what is the amount to be paid for this transaction? Although it is a very useful service, unfortunately, this process requires you to pay a certain fee. Google charges on a CPC basis for each user found in the search query. You can access this feature, which is now open to everyone, for a certain fee.
In addition, the dynamic image extension feature, which is another option, is currently in BETA, although it is not in our country. It is useful to keep your eyes peeled for this feature, which is likely to be put into use soon. If you want to stand out in Google search results, you can try this feature that is already available. If you want your site to stand out in the lists, image extensions will be a good start to optimize your site.
